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Data Broker Profiles

What the data broker industry is doing with your personal information — new privacy laws, enforcement actions, breaches, and plain-language explainers, as well as online privacy tips.

  • MyLife's privacy-request form with empty First Name, Last Name, City, Postal/Zip Code, email and Birth Year fields, and a Verify Email button.

    MyLife.com: What the Reputation Score Means, and How to Get Off It

    MyLife.com is a people-search site that puts a "Reputation Score" and a red "Court Records Found" alert beside name listings, and it is the only site we track with a $21 million federal settlement behind that kind of alert.

    Filed under Data Broker Profiles

  • A redacted CocoFinder name page for John Smith reading "34 People", listing Background Reports entries with ages, blacked-out locations and relatives, and Get Full Report buttons.

    CocoFinder: What It Shows About You, and How to Get Your Listing Removed

    CocoFinder is a free people-search site that publishes names, ages, addresses, phone numbers and relatives on pages Google can index, and it makes its money by sending visitors on to paid background-check reports sold by other companies.

    Filed under Data Broker Profiles

  • PeopleFinders' "Do Not Sell My Personal Information" page, showing a "Right to Opt-out" panel with a green Next button that starts the request.

    PeopleFinders.com: What It Knows About You, and How to Get Off It

    PeopleFinders.com is one of the oldest people-search sites still running, a paid background-report business with a free teaser layer that shows your name, age, past cities and relatives to anyone who searches. If you've just found yourself on it, this page explains what the site is and what a PeopleFinders search shows for free.

    Filed under Data Broker Profiles

  • USPhoneBook results for "John Smith", 245 records, with each card's surname, city, prior addresses and relatives blacked out beside a "View full address & phone" button.

    USPhonebook.com: What a Reverse Lookup Reveals, and How to Get Off It

    USPhonebook.com is a free reverse-phone-lookup site: type in a number and it returns the name attached to it, the person's city and relatives, no account required. Most people find it the other way round, by searching their own name and discovering that their cell number is sitting on a public page.

    Filed under Data Broker Profiles

  • The FastPeopleSearch opt-out form, with an "I am" dropdown reading "Choose One" above empty First, Middle and Last Name fields and an email field.

    FastPeopleSearch.com: What It Shows, and How to Get Off It

    FastPeopleSearch.com is a free people-search site with no paywall and no account. A record page shows your street address and your phone numbers next to the names of your relatives. It is a real site rather than a scam, and its free opt-out starts with your email address rather than with your record.

    Filed under Data Broker Profiles

  • A redacted 411.com results page for John Smith in WA reading "401 people found", with age-range entries, blacked-out former addresses and relatives, and View Full Report buttons.

    411.com: What It Shows and How to Get Off It

    411.com is a people-search site owned and run by Whitepages, and the listing you found there is the same record that appears on whitepages.com under a different address bar. That single fact changes how you should think about it.

    Filed under Data Broker Profiles

  • FamilyTreeNow listing 245 public records for "John Smith", each showing an age with the name, birth date, current city and relatives blacked out.

    FamilyTreeNow.com: What It Shows About Your Family, and How to Get Off It

    FamilyTreeNow.com is a free people-search site built on genealogy-style data, which is why its records show your relatives and past addresses more plainly than most sites of its kind. People usually find it by searching "family tree now" after a relative mentions seeing the whole family listed on one page.

    Filed under Data Broker Profiles

  • A ThatsThem search for "John Smith" returning eight results, with the surname, location, date of birth, phone numbers and addresses blacked out.

    ThatsThem: Who Owns It, What It Knows About You, and How to Get Off It

    ThatsThem is a free people-search site that shows names, ages, addresses, phone numbers and email addresses with no paywall, and since at least 2025 it has been operated by Spokeo, Inc., the Pasadena company behind spokeo.com.

    Filed under Data Broker Profiles

  • FastBackgroundCheck's "Do Not Sell/Right to Opt-out" page, showing the four-step instructions and an empty removal form with an "I am" dropdown and name and email fields.

    FastBackgroundCheck: Who Runs It, Why It Denies Opt-Outs, and How to Get Off It

    FastBackgroundCheck is a free people-search site run by Mississippi Tornado Alley, LLC, a Sacramento company that operates nine other sites under other names, and it is the one broker in our library whose own emails tell some people their state doesn't entitle them to an opt-out. The site itself says almost nothing about any of that.

    Filed under Data Broker Profiles

  • The CyberBackgroundChecks opt-out form listing four numbered instructions above empty First, Middle and Last Name fields, an Email field, a consent checkbox and a reCAPTCHA box.

    CyberBackgroundChecks: Who Runs It, the Complaints, and How to Get Off It

    CyberBackgroundChecks is a free people-search site operated by Mississippi Tornado Alley, LLC, the Sacramento company behind FastBackgroundCheck, FastPeopleSearch and seven other sites, and it carries an F from the Better Business Bureau for leaving 19 of 23 complaints unanswered.

    Filed under Data Broker Profiles

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