411.com is a people-search site owned and run by Whitepages, and the listing you found there is the same record that appears on whitepages.com under a different address bar. That single fact changes how you should think about it. Whitepages' own terms of service name "whitepages.com, 411.com" together as its free consumer sites, and the 411.com footer reads "© Whitepages Inc." There is no separate database to worry about and no separate form to fill in. This page covers what a 411.com search shows for free and what Whitepages Premium charges for the rest. It then walks the one suppression request that takes down both copies, with a link to our 411.com opt-out guide for the click-by-click version.
What is 411.com?
The 411 name comes from the old directory-assistance number, and for years the domain was a phone-book style directory. Today www.411.com is a storefront for Whitepages, the Seattle company that has published online white-pages listings since 1997, when, by its own account, Alex Algard founded it as a digital alternative to the printed phone book. The homepage calls itself "a leading white pages directory" and offers two searches on the web: people search by name and reverse phone lookup. Address and email search are pushed to the mobile app.
Three things on the live site confirm the relationship, and we re-checked each of them on September 21, 2026:
- the footer copyright names Whitepages Inc., and the footer's "Whitepages Products" block lists Whitepages itself, the Pro API, the People Search app, Property Intel and PeopleSearch.com
- the privacy and "Do Not Sell My Information" links resolve to whitepages.com policy pages
- the record IDs in 411.com profile URLs are Whitepages record IDs with a "411-" prefix, hex-encoded. Decode the string in a 411.com /person/ URL and you get "411-" followed by the same eleven-character ID that ends the matching whitepages.com listing URL. We did exactly that for one John Smith record and the IDs matched character for character.
That last one is the useful clue. A listing on 411.com is not a copy that could drift out of sync. It is a second window onto one record.
What a 411.com search shows for free
Type a name and a state into 411.com and you get a results list. Our capture below is a real one, for the most common name in the country, with the personal details blacked out.

The count moves with the data behind it. Our capture read 401 people for John Smith in Washington, and the same search on September 21, 2026 returned 126. Each card carries an age bracket by decade, the current city, an "other addresses" list of past cities, a "may go by" block of name variants and a "family" block of relatives' full names. We use "John Smith" for these captures because that many namesakes makes any single one anonymous. Searching your own name returns a much shorter list, and the card that is you will be obvious from the cities and the relatives.
Click "View Details" and the free layer gets more specific than most people expect. The 411.com person page we opened showed a landline number in full and a complete current street address with ZIP code. No account, no payment. A block of "FAQs about" the person repeats the same address and phone number in plain sentences, which is there for search engines rather than for you. The buttons for cell phone numbers and for the background report hand off to a checkout page on whitepages.com. So does the "View Property Insights" link, which lands on Whitepages Property Intel.
That is the answer to the "411.com free" searches. The name search, the reverse phone lookup and the person page cost nothing. What costs money is the rest: cell numbers, email addresses, street-level address history, the background report. 411.com does not sell any of it itself. Every paid button on the site is a Whitepages Premium checkout.
Free result vs Whitepages Premium
| What you get | Free on 411.com | Whitepages Premium |
|---|---|---|
| Name, age bracket, current city | Yes | Yes |
| Past cities and name variants | Yes | Yes |
| Relatives' full names | Yes | Yes, with ages and linked records |
| Landline number | Yes, in full on the person page | Yes |
| Current street address | Yes, in full on the person page | Yes, with property data |
| Cell phone numbers | Masked to the area code | Yes |
| Email addresses | Not shown | Yes |
| Full address history | Cities only | Street addresses |
| Background report (criminal, traffic, bankruptcy, property) | No | One-time fee, priced at the last checkout step |
| Price | $0 | Premium Contact Info, $5.99 a month for 20 lookups |
Prices are from the Whitepages pricing page on September 21, 2026. Premium Contact Info is the consumer tier, "cancel anytime," and covers "contact info, including all phones & addresses." Three business tiers sit above it at $9.99, $32.99 and $109.99 a month. The one-off background-report checkout is the single page on whitepages.com that blocked us, so we cannot quote its price. The terms of service describe compiled reports as sold "for a one-time license fee" with no refunds, and warn of a $1 card pre-authorization on any purchase. Whitepages also caps free searching on its own domain at eight searches a month, per its help center, a limit we never hit on 411.com.
411.com reverse address and reverse phone lookups
Reverse phone is a first-class feature on 411.com and it is free. We ran the landline from the John Smith page through it, and the result named a different person in a different age bracket as the number's registered owner, with three relatives, a partial past address and the carrier. It also carried a "low spam risk" label. The cell numbers on that page were masked to the area code. Two names on one landline is a familiar aggregator artifact, and a useful reminder that what a stranger reads about you here can be someone else's data with your name on it.
Reverse address is the search people arrive here for, and it does not exist on 411.com. There is no address form on the site and the homepage points you to the mobile app for it. When we typed a 411.com/address/ URL by hand, the site redirected us to the whitepages.com reverse-address page for that property. That page is Whitepages Property Intel. It listed six current and past residents for the address, each with a landline in full and cell numbers and emails masked, plus the property financials: assessed value, last purchase price, mortgage lender, annual tax bill. If you searched "411.com reverse address," that Whitepages page is where you were going to end up. It draws on the same records, so the suppression request described below covers the resident data on it too.
Is 411.com legit?
Yes, in every ordinary sense. Whitepages is a real company with a long history. The searches return real records, and nobody is going to steal your card details by using the site. The "is 411.com legit" question usually comes from two other worries.
The first is whether the site is impersonating the old 411 directory service. It is a brand that Whitepages owns and operates, and the brand's age is why it ranks so well for people's names.
The second is accuracy, and here the answer is the same as for every aggregator. Records are assembled by machine from public records and phone directories, with commercial data on top. Whitepages' terms say plainly that it "does not verify Public Information." Our own removal work turns up the familiar errors constantly: a former roommate listed as a relative, or a phone number that now belongs to someone else. The same person gets split across two records because one source had a middle initial and another did not. The reverse-phone mismatch above came from this very page. Treat what you see as a lead, not a fact.
Is it legal for 411.com to publish this?
Publishing public-record and directory data is legal in the United States. Whitepages' terms of service state that it "is not a consumer reporting agency for purposes of the Fair Credit Reporting Act" and that its information may not be used for decisions covered by the Fair Credit Reporting Act: hiring, tenant screening, credit, insurance. That keeps the company outside the consumer reporting agency rules and leaves you without the dispute rights an FCRA-covered report would carry.
Whitepages is a registered data broker in California, and its 2026 filing in the state registry reports its 2024 numbers: 34,722 opt-out requests received, 33,747 granted and 975 denied. It also reports 5,879 deletion requests, 5,697 of them granted and 182 denied, with a mean response time of one day. A 97 percent grant rate is about as good as this industry gets. FamilyTreeNow, in the same registry, refused one request in four.
Whitepages also puts timelines in writing, which few sites do. It publishes two of them. Section 9 of the terms of service says "We endeavor to make changes within 72 hours of receipt of your opt-out request." The consumer-rights page says CCPA opt-out requests "may take up to 15 days to process but are often processed more quickly when feasible." The help-center article on removing a listing adds that search engines can keep showing cached copies for "up to 30 days in some cases." Read the 72 hours as the goal and the 15 days as the commitment.
The Whitepages family, and where 411.com sits in it
Whitepages' about page describes the company as six products. The table below is that list plus what the footers and the registry add.
| Property | What it is | Where removal runs |
|---|---|---|
| whitepages.com | The main free people-search site, founded 1997 | The suppression form on whitepages.com |
| 411.com | Free people search and reverse phone on the same records | The same suppression form. No form of its own |
| PeopleSearch.com | The third consumer site, listed in the whitepages.com footer next to 411.com | Whitepages says a removal clears "all known connected listings" |
| Whitepages Premium | The paid tier, launched 2015, 500,000 subscribers by 2021 per the about page | Same records, so the same suppression |
| Whitepages Property Intel | Reverse-address and property-owner product, launched 2024 | Same suppression for the resident data. The property record itself is public and stays |
| Whitepages Pro API | Business data feed, relaunched 2025 | The terms say suppression covers "contact information records over which we have control" |
| Mobile apps (iOS and Android) | People search, reverse phone and caller ID | Same records |
Two things the registry tells you. The California entry is filed by Whitepages, Inc of Seattle with whitepages.com as its only listed site, and the DBA field is empty. 411.com and PeopleSearch.com do not appear on the entry at all. That is normal for a brand that shares its parent's database, and it means the deletion and opt-out counts above already include whatever came in through 411.com, since there is no separate place to file.
The about page also puts sizes on the shared data: 350 million identity records, 460 million phone records, 571 million email addresses and 112 million property records in what Whitepages calls its Identity Graph. Those are the figures behind every 411.com search.
What being listed on 411.com means for you
Because the record is shared, appearing on 411.com means appearing on whitepages.com, in the mobile apps and on the reverse-address page for your home. A stranger who finds you on one has found you on all of them. The free layer already gives away your age bracket and city history, a landline, a full street address. Add your relatives' names and that is the raw material for the "family emergency" phone scams and for doxxing.
The flip side is that the shared record also makes this one of the more efficient removals you will do. One request, and Whitepages states that suppressing a record removes all known connected listings.
411.com removal: how to remove yourself
There is no 411.com opt out form on 411.com itself, and you do not need one. The route runs through Whitepages, and our 411.com opt-out guide has a screenshot for every step. In summary:
- Confirm the listing on 411.com so you know which record is yours, using the age bracket and the relatives to rule out a namesake.
- Find the same record on whitepages.com and copy its URL from the address bar. The URL ends in the record ID (usually eleven characters), and that ID is what the form suppresses.
- Paste it into the form at whitepages.com/suppression-requests, a five-screen flow that asks you to confirm the listing and pick any reason.
- Enter a phone number you can answer right then, click "Call Now to Verify," and type the four-digit code the automated call reads out.
- Check both sites after a few days. They clear together, because there is one record behind both.

The phone call is the step people dislike. Whitepages says the number "will not be used for any purpose other than completing your opt-out request," and the alternative for anyone who will not hand over a number is a written request through the online privacy form or to privacyrequest@whitepages.com, which skips the call. The consumer-rights page asks for up to two business days for a reply.
One correction from our own library. An earlier version of our guides said Whitepages clears requests in 72 hours, and a later version said Whitepages publishes no such figure. Both were half right. The 72-hour line is in section 9 of the terms of service as something Whitepages "endeavors" to do, and the 15-day window on the consumer-rights page is the only one it commits to. Most requests we have watched clear well inside 15 days.
Opt out of Whitepages and 411.com: one request covers both
Search traffic splits between "opt out whitepages" and "411.com opt out," and people who have done one ask whether they need the other. They do not. The suppression form identifies your record by its Whitepages ID, and the 411.com page for you is that same ID behind a "411-" prefix. Whitepages' consumer-rights page says that "once a listing is removed, all known connected listings are also removed," and when we check both sites after a suppression they go dark together.
The reverse holds too. There is no way to suppress the 411.com copy and keep the Whitepages one, because there is no 411.com form to file. Our Whitepages opt-out guide covers the same form in more depth, including what to do about multiple listings. If a 411.com page outlives a Whitepages removal, that is a bug to report to support@whitepages.com with both URLs, and filing the form a second time will not fix it.
Common questions about 411.com
Is 411.com the same as Whitepages?
Same company, same records, different domain. Whitepages' terms of service list "whitepages.com, 411.com" together as its free consumer sites, and its about page counts 411 among six Whitepages products. The record ID on a 411.com page is the Whitepages ID with a "411-" prefix.
Is 411.com free?
The name search, the reverse phone lookup and the person page are free. On the person page, that includes a landline and a full street address. Cell numbers and emails, plus the background report, go through Whitepages Premium, which starts at $5.99 a month for 20 lookups on the pricing page. Removal is free.
Why is my information on 411.com?
Because it is on Whitepages. Whitepages assembles records from public records and phone directories, with commercial feeds on top, into what its about page calls an Identity Graph of 350 million identity records. 411.com is one of the sites that publishes them. You never signed up and there is no account to delete. The suppression form is the only lever.
Does 411.com have a reverse address lookup?
Not on the web. The homepage offers address search through the mobile app, and a 411.com address URL redirects to the whitepages.com reverse-address page, a property page that lists residents with landlines shown and cell numbers masked. Suppressing your Whitepages record covers the resident data there. The property record itself is public and stays.
How long does 411.com removal take?
Whitepages' terms say it endeavors to act within 72 hours. Its consumer-rights page commits to up to 15 days. Most requests we have watched clear in days, and search engines can keep a cached copy for up to 30 more days, so a Google result outliving the page is normal rather than a failed removal.
Can I remove myself from 411.com without giving a phone number?
Yes. The automated tool requires a number for the verification call, but the consumer-rights page offers two other routes, the online privacy form and privacyrequest@whitepages.com, and says a customer-service agent will reply within two business days. Expect to be asked for extra details to prove the listing is yours.
Who owns 411.com?
Whitepages, Inc, of Seattle. The California data broker registry entry is filed under that name with whitepages.com as the primary site and an empty DBA field. 411.com is not listed separately, which is why there is no separate registry line for it. There is no separate DROP request either.
When the listing comes back
Suppression hides the record it names. It does not stop Whitepages ingesting a new feed later and building a fresh record with a fresh ID, and a fresh ID is not covered by the old request. That is the re-listing cycle that affects every broker, and on this site family the tell is the URL. A returned listing carries a different eleven-character ID from the one you suppressed, and often a slightly different name form (a middle initial, a maiden name) that a new source supplied.
How to check: search your name on whitepages.com and on 411.com every few months, with and without a middle initial. Search your current address too, through the reverse-address page, since a new phone or utility record can put you on the property page before it puts you on a name page. If a listing is there, it is a new record. File the suppression form again with the new URL and take the call again. Note the new ID. The consumer-rights page says an additional listing you find after an opt-out should go to a customer-service agent through the form or the email address, which is the route to use if the automated tool rejects the URL.
Because 411.com rises and falls with the Whitepages record behind it, the thing to watch is Whitepages. Delist My Data is being built to do that watching, on this record and across the other people-search sites, and to file again when a new listing appears. We're in pre-launch. The waitlist is open for founding-member access.