What the data broker industry is doing with your personal information — new privacy laws, enforcement actions, breaches, and plain-language explainers, as well as online privacy tips.
If you searched "PeopleConnect phone number verification not my number" because the opt-out is offering to text a code to a number that isn't yours, the short answer is that the number is what PeopleConnect's file on you contains, not what your phone number actually is.
If you search your name and find your home address staring back at you, you are looking at the output of an entirely legal and (somewhat) regulated industry. Hundreds of companies collect public records, buy marketing data, and resell the combined profile. But what many people don't know is that most of them will remove you if you ask correctly.