What a data broker actually is
Two paragraphs maximum, then link to /glossary/data-brokers for the full definition. Resist re-explaining — that page already ranks for the concept.
Why opting out is harder than it should be
The honest framing: no central opt-out, every broker has a different process, several require ID, and most repopulate. Cite the Senate report finding that brokers hid opt-out pages.
Step 1: Find which brokers actually have your data
The California and Vermont broker registries are the only comprehensive public lists — 500+ registered entities. Explain how to search them. This is the section that serves "data brokers list" (170).
Step 2: Start with the people-search sites
They are the ones that show up when someone searches your name, so they are the highest-impact removals. Link to all 21 opt-out guides here — this is the page's main internal-linking job.
Step 3: File opt-out requests with the underlying brokers
Walk the generic request pattern: find the privacy page, submit the request, verify by email, record the confirmation. Link to the Opt-Out Request and Suppression List glossary terms.
Step 4: Use your state privacy rights where you have them
CCPA/CPRA, and the newer state laws. Explain "Do Not Sell or Share" and the Global Privacy Control. Link to those glossary terms. Be accurate about which states actually have enforceable rights today — the /blog drafts on state law are a good factual source once published.
Step 5: Track confirmations and recheck
Removal is not an event. Cover the recheck cadence and re-listing.
Can you do this for free?
Yes. Say so directly — serves "free data broker removal" (210). The tradeoff is that it is roughly 40+ hours initially and recurring forever.
Frequently asked questions
How many data brokers are there? Do brokers have to honor opt-outs? What is the difference between a data broker and a people-search site? Will opting out hurt my credit?